Why Drink Freshly Roasted Gourmet Coffee?

Mobjack Bay Coffee has been in business for over a year. During this time we have developed relationships with a very diverse customer base. From PhD s to laborers, people that truly love coffee have become loyal customers. One reason for the loyalty is because they think Mobjack Bay Coffee is the best coffee in the world, but there's more to it than that (if there has to be another reason.) Common sense plays a huge role in their decision.

There's an old saying out there that goes something like this, "Penny wise, Dollar Foolish." People will drive five miles out of the way to buy gas at a $0.02 savings. For a 20 gallon tank you've saved $0.40. At 16 miles to the gallon (city) you've burned your savings driving the extra miles to the gas station and back (not to mention soft cost associated with time lost). Yet people seem to get a charge in thinking they've saved money.

Coffee is similar (to MPG vs. actual fuel) in that you get a larger volume of wet coffee to ground coffee when brewed. A gourmet pot of coffee requires 18-20 ounces of water to one ounce of coffee. If you brew a eight cup pot (64 ounces), you would need approximately three ounces of coffee grounds. So let's perform a cost analysis on gourmet vs. generic coffee:

Gourmet coffee costs $14/lb - Generic Coffee costs $6/lb
16 oz in a pound of coffee = $0.87/oz Gourmet - 16 oz in a pound of coffee = $0.38/oz Generic
3 oz coffee/pot = $2.61/gourmet pot - 3 oz coffee/pot = $1.14/generic pot
8 cups /pot = $0.33/gourmet cup - 8 cups/pot = $0.14/generic cup

Now consider that the freshest coffee you'll get in a market is approximately three months old. It's been sitting in a warehouse waiting to be shipped. Then it sits in a grocery store waiting to be purchased. Then is sits in your pantry waiting to be brewed.

Lastly, consider that your pennies go further when you brew a cup of Mobjack Bay Coffee. A percentage is going to support the restoration of the Chesapeake Bay and her watershed for our future generations. Every penny contributes to the capital necessary to make a difference.

So it is our belief that people (our customer base) who truly enjoy freshly roasted gourmet coffee get that they are paying pennies on the dollar more for an extraordinarily satisfying cup of coffee. Why compromise on taste? Why compromise on freshness? They also get that they are making a conscience choice to support a company that believes in Bay restoration, social responsibility, and environmental stewardship. Their dollars go further when they buy our beans.

Life is too short not to enjoy freshly ground and brewed coffee. So go ahead and pour another....you can make a difference with every cup you drink.